A sand sculpture of the British Isles popped up in Cornwall in England yesterday, ahead of Barefoot Wine’s World Beach Rescue Day on 9 July.
The incredible 12 metre artwork was created on Cornwall’s Porthminster Beach.
The campaign from The Barefoot Wine Beach Rescue Project aims to inspire people to keep beaches barefoot-friendly.
The sculpture highlighted UK icons such as Stonehenge, Blackpool Tower and the Tower of London. It was created by Sand Artists Limited.
Teams from 11 countries across five continents will clean up beaches for the campaign on 9 July. These include Australia, Poland, South Korea and the United States.
The campaign has already seen 13,000 kilograms of litter collected from beaches around the UK since 2008.
Everyone is urged to get involved in the campaign using the hashtag #BarefootFriendly on Facebook, Instagram and Twitter.
Olga Senkina, Marketing Director EMEA at Barefoot Wine, said: ‘We are really excited to be launching World Beach Rescue Day and I am sure our amazing sand sculpture will inspire people to get involved in the day both in the UK and worldwide.
‘At Barefoot Wine we love to put our best foot forward and we encourage anyone who is joining us by getting involved in the clean to share photos of their successes using #BarefootFriendly. We can’t wait to see a record number of volunteers getting stuck in as they help us leave only footprints.’
For more information about Barefoot Wine & Bubbly and the campaign, click here.