Zales has officially become the first national jewelry company in the U.S. to carry a line of fine jewelry completely catered to gay couples.
The well-known jewelry mega-chain has recently added to its stores a collection from Love and Pride, designed by out jeweler Udi Behr.
Currently, the collection which includes engagement, commitment, wedding and anniversary rings, can be found in over 60 Zales stores in the states, and will be going to more retail outlets in the country as well as in Canada.
Here’s a quick look at the beautiful creations:
Over the years, Love and Pride has partnered with high-end retailers such as Fred Segal and Saks 5th Avenue. This time, the brand’s collaboration with Zales is its largest ever.
The partnership also coincides with the one-year anniversary of the U.S. Supreme Court’s marriage equality ruling.
Behr said that partnering with Zales has helped his brand ‘fulfil its mission as a successful business, and as importantly, one that supports the LGBT community and creates an accessible, meaningful option for LGBTQ people seeking products that speak to their hearts.’
He also shared that Zales has been ‘an amazing ally’ and that the stores are given training and support ‘to provide the most inclusive and thoughtful experience’ for gay and lesbian couples.
Love and Pride is also a philanthropic and socially conscious business, and has reportedly donated over $500,000 to The Matthew Shepard Foundation, Marriage Equality USA and the Human Rights Campaign.
‘Love and Pride and Udi Behr have stood with us for more than a decade and helped make possible our work to replace hate with understanding, compassion and acceptance,’ said Judy Shepard, founder and president of the Matthew Shepard Foundation. ‘We are thrilled to see Zales and their customers embracing this opportunity for people to be their authentic selves and commemorate their love with this beautiful jewelry.’
The post Zales becomes first jewelry chain to offer wedding rings for gay couples appeared first on Gay Star News.